The Cheese Lover

Terms & Conditions

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by participating all entrants will be deemed to have accepted and be bound by these Terms and Conditions and by the decision of the Promoter, which is final in all matters relating to the promotion. Please retain a copy for your information.

1. Promoter: Savencia Fromage & Dairy UK Ltd. Whose registered office is The Ham, Westbury, Wiltshire, BA13 4HA. (Please do not send entries or any enquiries to this address.)

2. Eligibility: Entry is open to residents of United Kingdom [England, Scotland, Wales & Northern Ireland] only, who are 18 years old or over except employees and the immediate families of Savencia Fromage & Dairy UK Ltd, their agencies, its subsidiaries, other group companies and anyone professionally connected with the promotion.

3. Purchase is necessary to enter this Promotion; access to the internet, a valid email address and registration is required. Only online participation is allowed.

4. Promotional Period: The Promotion opens at 00:01 on the 21st March 2023 and closes at 23:59 on the 31st July 2023. Entries made after this date to the Online Instant Win promotion will not be accepted. (Please note that the redemption period of reward coupons will be a rolling 90 days from print and possible until 31st December 2023).

5. Prizes: 5,005 prizes are available to be won in the Online Instant Win promotion… These are:

  • 5 x Holidays to Normandy (worth £3,000)
    • The Promoter will appoint a travel agent/booker of its choice to act as the winner’s holiday advisor and provide expert and impartial advice on travel, accommodation, transfers, up to the maximum value of £3,000. The Prize is expected to include return flights for two to France from a UK airport or return ferry crossing for two with car from either Dover, Folkestone, Newhaven, Portsmouth or Poole only, seven nights, bed & breakfast accommodation at a minimum three-star hotel or self-catering property which the Promoter’s agent/booker will help select and book subject to availability. Transfers to and from the accommodation in Normandy, France if required, can also be included if within the Prize value. The prize is for two people only and the winner must be one of the travelling parties. Both travelers must be over 18 years old at time of travel. The holiday cannot be taken between the following dates: 5th to 11th April 2023, 18th December 2023 to 5th January 2024 or between 27th March to 2nd April 2024. Winners are responsible for their travel arrangements to and from the UK airport / port, any travel in their own vehicle, travel insurance and for all expenses not expressly stated in these Terms and Conditions as being included as part of the prize. Holiday to be arranged with individual winners who will be contacted within 14 days of win notification, validation and providing a telephone number. Holidays are to be taken by 31st July 2024. All arrangements subject to availability. Any cancellation or amend to the arranged holiday will be at the expense of the winner and no alternatives or refund will be offered. The winners and their guests must each have a valid passport and have all necessary and relevant visas (if applicable) to travel to the chosen prize destination. Each person’s passport must have an expiry date no less than 6 months following the dates of travel, unless otherwise specified by a pertinent regulation. All passport and visa requirements are the sole responsibility of the winners and their guests. The holiday accommodation is likely to require the winners and their guests to have a current and valid credit/debit card with sufficient available funds in order to check in at the accommodation for security deposit purposes.
  • 1,500 x Picnic Hamper Sets and Picnic Blanket
    • A traditional wicker picnic hamper catering for 4 people, containing:
      • 4 x 7' white plates (porcelain)
      • 4 x acrylic wine glasses
      • 4 x metal knives, forks & spoons
      • 1 x bottle opener with corkscrew
      • 1 x Le Rustique branded cheese knife
      • 4 x red gingham napkins (branded)
    • 1 x red gingham picnic blanket (branded)
      • dimensions: 280 x 140 cm
      • waterproof PVC backing
  • 1,500 x Picnic Blankets
    • Red gingham picnic blanket with embroidered Le Rustique logo
      • dimensions: 280 x 140 cm
      • waterproof PVC backing
  • 2,000 Laguiole Cheese Knife – branded with Le Rustique logo

Please allow 28 days for delivery of prizes by Royal Mail Special Delivery or equivalent courier service (for Picnic Hamper Sets) and by Royal Mail post (for Picnic Blankets and Cheese Knife prizes) from winner notification and the completion of validation and any verification process.

In addition, all valid entries not winning a prize will be rewarded with a 50p off purchase of 250g Le Rustique camembert pack to be claimed by coupon redemption instore only. Please allow 28 days for delivery of coupon redemption instruction by email, see Clause 6 for coupon Terms and Conditions.

6. Coupon Redemption Terms and Conditions

50p off 250g pack of Le Rustique Camembert

To the customer: This coupon can be used as part payment towards a 250g pack of Le Rustique camembert in participating retailers, subject to pack availability on coupon redemption. Only one coupon can be redeemed per transaction. This coupon cannot be used in conjunction with any other offer and cannot be exchanged for cash. Coupon cannot be redeemed online. Void if reproduced, altered or expired. Coupons cannot be sold, transferred or auctioned. This coupon can be printed and used only once. Attempts to print multiple copies will be prevented and result in the original coupon becoming void. Coupon must be presented at time of purchase and surrendered upon use. This coupon can only be redeemed against a product listed above. Any attempt to use it contrary to these terms will be rejected by the retailer.


The redemption period will be a rolling 90 days from date of print and closes on 31.12.23.

7. Entry Instructions: Participants must purchase a promotional pack of Le Rustique ‘de Printemps’ Camembert then enter their Promotional Code and details including first name, surname, confirmation of being over 18 years old and email address online at The required code can be found inside the sticker on promotional Le Rustique ‘de Printemps’ packs. Postal address will be required for some prizes.

8. Winner selection, notification & claim: Winners will be selected at random using a computer algorithm that has distributed winning codes for the 5,005 prizes across 1,000,000 promotional packs, and winners will be notified instantly online of whether they have won or not. All winners will be validated and prizes (with the exception of the Holidays to Normandy) will then be sent their prize to the postal address that they submit on the microsite screen following notification of their prize win within 28 days and after the completion of any verification process. Additional age verification details may be requested. Although all prizes will be available to be won, there is no guarantee that they all will actually be won. In the event a winner does not respond to communications within 14 days of initial contact by email, or telephone for holiday prize, rejects their prize or is ineligible, the Promoter reserves the right to disqualify that winner and return the Prize to the Prize pool which then may be won by another entrant during the Promotional Period. Unsuccessful entrants will be rewarded with a coupon for 50p off purchase of 250g Le Rustique camembert. Entrants winning a Holiday to Normandy will be asked to provide a telephone number on the microsite screen following notification of their prize win and will be contacted by that submitted telephone number and / or email within 14 days of win notification to commence fulfillment of their prize. Entrants who are unsuccessful in winning a prize (holidays, picnic hampers, picnic blankets or cheese knives) will be rewarded with 50p off purchase of Le Rustique camembert 250g that will be sent by email to the submitted email address with coupon redemption instructions automatically after notification on microsite screen. For coupons, this email will direct the user to a unique URL where they will be able to print their coupon to use in-store only.

9. Participants are required to keep their sticker (with unique code) from promotional pack and original till receipt as proof of purchase showing date of purchase during the Promotional Period and prior to date of entry as this may be required to validate your claim if you are a winner.

10. There is a limit of one prize win or one reward per participant/email/address per week. There is no other limit on the total number of times you can enter the Promotion, however, each code found on pack is unique and can only be used once. Should the Promoter become aware or suspect that a participant is entering codes at random (that are not on purchased promotional packs), entering the same code more than once, using codes from non-promotional packs, or using any codes not intended for use in this promotion, they reserve the right to exclude that participant and their entries and/or household from the Promotion or ask for proof of purchase (i.e. pack and original till receipt) relating to that or any other entry.

11. No bulk, trade, syndicate, consumer group, third party or organized group entries will be accepted. All entries must be made directly by the participant entering the Promotion.

12. Details required to participate in the Promotion are first name, surname, confirmation of being over 18 years old, postal address (for some prizes), telephone (only for holiday prizes) and email address and are required as part of entry to the Online Instant Win. This information is needed in order to administer the prizes to winners.

13. Prizes will be dispatched to the postal or email addresses provided by the winners. It is the responsibility of the entrant to provide correct, up-to-date details when entering the promotion and on acceptance of their prize. Any prizes returned to sender or not delivered due to inaccurate details provided will be considered unwanted and the prize will be lost. The Promoter will not be liable for non-delivery of a prize caused by the provision of wrong information, postal disputes or other causes beyond the Promoter’s control.

14. The prizes cannot be used in conjunction with any other offer, promotion or discount.

15. There is no cash alternative and no other benefits, items or additions can be substituted for any prize won. The Promoter reserves the right to provide similar alternatives of equal or greater value, in the event of circumstances outside of its control. Unless otherwise agreed in writing by the promoter, the prizes will only be available to the winners and cannot be sold or auctioned.

16. If fulfilment or any element of this promotion is delayed or affected due to the continuing Covid-19 pandemic and resulting Government restrictions, any affected entrants will be contacted by the Promoter and kept updated of any unavoidable changes to the promotion or prizes.

17. The winners of Holidays to Normandy prizes agree to allow the Promoter to use their surname and county of residence to announce them as winners of the Promotion. Entrants may object to their surname or county of residence from being published or request for the amount of information being published to be reduced by writing to Le Rustique Gourmet Gifts Promotion, PO Box 1079, Hemel Hempstead, HP1 1GY or email to We may nevertheless disclose the information to the Advertising Standards Authority if required to do so.

18. For a list of the Holidays to Normandy prize winners’ surnames and counties of residence, write to ‘Le Rustique Gourmet Gifts Promotion Winners’, PO Box 1079, Hemel Hempstead, HP1 1GY and include a valid email address within three months of the closing date of 31st July 2023. Response will be by email to the provided email address. The Promoter reserves the right to reject such requests.

19. The Promoter cannot be held responsible for entries or claims that fail to register, are delayed, illegible, invalid, misdirected or incomplete, or indeed for network, computer hardware or software failures of any kind, which may restrict or delay entry. Proof of sending will not be accepted as proof of delivery.

20. No entrant can use his or her computer to undermine the Promotion (e.g. by the use of ‘script’ or ‘brute force’). In this event that participant’s entry will be disqualified and any prize awarded will be void.

21. The Promoter takes data protection seriously. By entering in this promotional offer, you confirm that you have read the Privacy Policy available at, and agree to these Terms and Conditions of the promotional offer. Any personal data relating to participants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party (other than the Promoter’s agencies for the purpose of servicing / implementing the Promotion and prizes in the United Kingdom) without the individual’s prior consent. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to By participating in the promotion, you agree to the use of your personal data as described here.

22. Personal data which is provided by entrants on entering the Promotion will be processed and stored in a database by the Promoter’s partner; VCG The Promorisk People Ltd of 2 Marchmont Gate, Maxted Road, Hemel Hempstead, Hertfordshire, HP2 7BE (“VCG”) for the purpose of managing entry into the Promotion on the Promoter’s behalf. By providing personal information, entrants consent to the processing and storage of personal information by VCG for this purpose. VCG’s privacy policy is available here.

23. All personal details will be deleted a maximum of 3 months after the end of the promotion on 30/06/23 with the exception of Holidays to Normandy winners whose data will be deleted on completion of their trip.

24. The Promoter reserves the right to verify all entries including but not limited to asking for participants for address, age and identity details (passport, driving licence or equivalent) along with a copy of the original itemised till receipt and original sticker for each and every entry which they must provide within 7 days and to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the Promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, the spirit of the promotion, or any instructions forming part of this Promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the Promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered in relation to this and all other clauses.

25. In the event of exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the promoter reserves the right to cancel or amend the Promotion or these Terms and Conditions at any stage but will always endeavour to minimise the effect to participants in order to avoid undue disappointment. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.

26. In the unlikely event your code cannot be read due to a genuine printing error or is not accepted please submit a photo of the Promotional Code to by 24.07.23 to allow for processing before end of promotional period. Please include details of your request, your name, email address and a replacement Promotional Code will be sent to you if the Promoter deems it appropriate to do so.

27. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any participant’s negligence) in connection with this Promotion or accepting or using the prizes including the Laguiole cheese knife, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.

28. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a participant’s entry to the promotion.

29. This Promotion, and any dispute or claim arising out of or in connection with (including the prizes), shall be governed by and construed in accordance with English law. You irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Promotion (including the prizes) unless you live in another part of the UK, in which case your local courts will have jurisdiction.

30. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.